Ivorybill Fiasco Brewing?

Someone claims to have photographed a living ivorybill woodpecker. The manner in which this information is being promoted has some birding folks skeptical; certainly doesn't raise much hope on the crypto side, either.

Here's a suggestion for anyone fortunate enough to acquire real evidence of a mystery animal in the future: a) have your evidence firmly and scientifically substantiated prior to your announcement, or b) provide the evidence for open and thorough examination immediately at the announcement.