Butterfly Name Auctioned

Florida Museum of Natural History researchers auctioned off the naming rights to a new Mexican owl butterfly for $40,800, with the funds to help further butterfly research. (News source.)

"The species’ new common name is the Minerva owl butterfly and its scientific name is Opsiphanes blythekitzmillerae, named in honor of Margery Minerva Blythe Kitzmiller of Ohio on behalf of her five grandchildren." ...
"The discovery of this new butterfly is significant because the species is large and colorful, and is the first butterfly from this group to be named in more than 100 years. Most newly discovered species are small and unremarkable because the more noticeable ones were discovered long ago."